Emotix, with PASHA Bank and Kapital Bank, introduced KorpON to modernize cash transactions in Azerbaijan. The project aimed to offer a user-friendly way for people and businesses to deposit cash anytime, avoiding bank visits. Emotix led the product development, leading to KorpON terminals being widely used nationwide.
Traditional banking hours restricted cash deposit options for individuals and businesses, causing inconvenience and delays.
Bank branches often experienced long queues, especially during peak hours, leading to frustration and wasted time for customers.
Remote or underserved areas lacked convenient access to banking services, making cash deposits challenging.
We conducted a comprehensive planning process to define the goals and scope of the KorpON project.
Over 70% of the population in Azerbaijan expressed a desire for more convenient and accessible cash deposit options beyond traditional bank branches.
5% of respondents reported depositing cash at least once a month, with 60% indicating they would use a 24/7 self-service terminal if available. This highlights a significant potential user base for KorpON.
Limited banking hours were cited as a major pain point by 55% of respondents, who often struggled to deposit cash outside of work hours.
Limited banking hours were cited as a major pain point by 55% of respondents, who often struggled to deposit cash outside of work hours.
Lack of access to banking services in remote areas was a significant issue for 20% of respondents, emphasizing the importance of expanding financial inclusion.
KorpON terminals expanded access to cash deposit services across Azerbaijan, reaching remote and underserved areas.
