Optimizing User Experience and Driving Growth for a Leading E-commerce Platform

INTRODUCTION

A major e-commerce platform with a vast catalog of over 350,000 products sought to boost sales and improve its operational efficiency through user-centric solutions. Emotix, with a dedicated team of 17 professionals, embarked on an 8-month journey to achieve these goals. Through extensive testing, analysis, and user-focused design, we implemented innovative solutions that significantly increased user engagement and sales.

CHALLANGES

Overwhelming product selection

The sheer volume of products on the platform made navigation and product discovery challenging for users.

Inefficient management tools

The platform's backend management tools lacked intuitiveness, hindering efficient product management and inventory tracking.

Limited mobile experience

The absence of a mobile app limited the platform's accessibility and potential for mobile commerce.

Started project by analyzing user behavior data: clickstream, purchase history, search patterns.

This analysis helped us identify pain points, bottlenecks, and opportunities for improvement in the user journey.

CHANGE TO NEW DESIGN
We implemented advanced search and filtering options to help users quickly find relevant products.

We optimized product pages with clear descriptions, high-quality images, and customer reviews to enhance the shopping experience.

Improved interface and navigation led to users

spending more time on the platform.

We introduced a loyalty program to incentivize repeat purchases and reward loyal customers.

Worked closely with the platform's tech team for smooth deployment  and integration.

Product ManagerUX ResearcherBusiness AnalystSystem ArchitectSecurity SpecialistData EngineerAPI EngineerDevOpsCustomer Experience Specialist

Emotix's data-driven, user-centric, innovative solutions transformed the e-commerce platform into a high-performing marketplace, exceeding client goals for increased sales and improved management.

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